Who the hell is Dasha?
I'm not a marketer who started with social media.
I started with business.
Since 2016, I've been running my own company. I worked with customers, sales, suppliers and daily business operations. In 2020, marketing became my main focus because I saw one simple thing: many business problems are actually marketing problems.
Then everything changed.
Because of the war in Ukraine, my family had to start over in Sweden. Building a business from zero in a new country taught me to think strategically, adapt quickly and focus on what really matters.
Today I help business owners build marketing that supports business goals—not just social media activity.
My approach is simple.
First, understand the business.
Then build the strategy.
Only after that choose channels, content and campaigns.
I have a degree in Journalism, which helps me ask better questions, find the right story and explain complex ideas in a simple way. Good content isn't about writing more. It's about saying the right thing to the right audience.
I also create UGC (User-Generated Content) because today's customers trust authentic content more than polished advertising. As a strategist and creator, I can help both with the marketing direction and with content that feels real.
I combine experience in entrepreneurship, marketing and journalism, which helps me see both the business side and the customer side of every project.
I work with clients in English, Swedish, Ukrainian and Russian, making communication easier for international teams and multicultural markets.
I don't believe in random marketing ideas or vanity metrics. I believe in clear priorities, measurable results and long-term partnerships.